Survey on comparative study of various marketed anti-dandruff shampoo available in east district of Sikkim
DOI:
https://doi.org/10.61114/UJPSR.9.2.2023.19-26Keywords:
shampoo, antidandruff properties, dandruff, market survey, head & shoulders, zinc pyrithioneAbstract
Purpose: The main purpose of our study is to find most popular and effective antidandruff shampoo in East Sikkim and to know which antidandruff shampoo customers typically choose at the time of purchase based on antidandruff activity, unfavorable effects, availability, MRP, customer satisfaction, and overall shampoo quality.
Methods: A survey-based questionnaire is the method utilized which includes MCQs, likert scale questions.
Results: According to the survey which was carried out in the East district of Sikkim about antidandruff shampoo, Head & Shoulders was the most popular brand, followed by Mamaearth, Himalaya, Dove, and other relevant brands.
Conclusion: There is no shortage in the demand for antidandruff shampoo in the market. The use of a different antidandruff shampoos shows that the consumers are concerned towards their hair problems. Head & Shoulders tops the popularity rank in terms of usage. There is high variability of Head & Shoulders products among its users. People mostly used Head & Shoulders brand products. They only switched over to another brand in case of non-availability.
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Copyright (c) 2026 Aditya Pradhan, Nishan Hazra, Saurav Sarma, Smita Lama, Teeganla Subba, Tanmoy Bhattacharjee
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